Overview

We have big ideas for ROA. Plans that include an extended runway, more destinations and national discount carriers. In order to make this happen, we need to join together to address the largest single issue that is holding us back. Leakage occurs when travelers from markets with airports, such as ours, travel to airports outside of our area because of perceived savings, amenities or scheduling. And it's a serious issue. At Roanoke-Blacksburg Regional Airport, studies show that we lose 40 - 60% of our business travelers to other airports, such as Charlotte or Greensboro. This often occurs because the base cost of fares are perceived to be less from those other airports.